Skip to navigationSkip to content

Four ways Microsoft wants you to see its new CEO Satya Nadella

  • David Yanofsky
By David Yanofsky

Editor of code, visuals, and data

Published Last updated This article is more than 2 years old.

Microsoft just announced its new CEO, Satya Nadella, with a tweet and webpage. The announcement package includes video interviews with top Microsoft leaders as well as Nadella (in a conspicuously empty office), written testimonials, and at the very bottom: photo handouts of the new boss.

The photos are surprisingly diverse in their portrayal of Nadella. Here are Quartz’s first impressions of how Microsoft was trying to pitch its new man at the top:

Satya the Facebook founder

In a blue hoodie leaning up against a wall, Nadella shows off his best Zuckerberg impression.

Satya the Apple executive

The straight-on white-box portrait is a dead ringer for the aesthetics used for Microsoft’s personal computing rival Apple.

Satya the business school professor

This professorial shot of Nadella looks straight out of a catalog for a top US business school.

Satya the decision maker

Sitting down, the new CEO appears deliberate, making a point at a conference table.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.