“We are the granddaughters of the witches you weren’t able to burn.” Author Tish Thawer wrote the phrase in her 2015 novel The Witches of BlackBrook; since then, it has been plastered on t-shirts, scrawled on feminist gadgets and pinterest art, found its way into spoken word, and used on signs during political protests.
The cult of the witch has inundated American culture yet again. Witch-themed movies and series, from Sabrina and the Craft, to Suspiria and the upcoming sequel to Hocus Pocus, have everybody spellbound. Universities across the nation, including those in the Ivy league, offer courses on the history and symbolism of witches. Pop stars such as Azealia Banks, Bjork, Lorde, and Lana Del Rey are evoking witches, either by explicitly casting spells or by simply embracing the witchy aesthetic. Witch-themed self-help books and spell books are flooding bookstores.