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A robo-adviser can simplify investing for novices and know-it-alls

  • Khe Hy
By Khe Hy

Contributing Editor and Entrepreneur in Residence



What’s easier: buying a basket of groceries or a basket of investments? It’s ludicrous to think that buying the ingredients for spaghetti bolognese could be more difficult than building a diversified portfolio of stocks and bonds. But thanks to modern and technology-based financial advisers that traffic in bits and bytes, investing may be easier. The process is faceless, efficient and cheap.

Meet the robo-adviser, the financial adviser of the future.

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