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Watch: Our call on the transformation economy

Quartz lifestyle correspondent Jenni Avins and culture and lifestyle editor Oliver Staley discuss the transformation economy—the trend toward selling customers a better version of themselves.

Among the topics they discuss:

  • How the transformation economy differs from the experience economy.
  • Whether customers are really willing to pay for a “life changing” cup of coffee.
  • How “transformation” extends beyond health and wellness, and what it means for business models in consulting and higher education.
  • The Esalen Institute’s role at the center of the transformation economy.

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