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FINANCIALLY ZEN

An anonymous blogger wants to solve your biggest money mysteries

  • Khe Hy
By Khe Hy

Contributing Editor and Entrepreneur in Residence

 

For many of us raised to function in polite society, the most inflammatory thing to talk about is not politics or religion—it’s money. Mainstream publications have tailored their coverage to sate readers’ thirst for this taboo subject: The New York Times’ “What You Get” column provides real estate voyeurism (“a seven-bedroom Renaissance revival house in Cincinnati for $599,000”) and Refinery29’s Money Diaries makes you privy to the spending of people in a specific demographic (“a data engineer in Boston making $90,000”).

But one blogger in particular has made a name for himself because he attracts a huge readership—more than 1 million per month, by his own estimate—by both  inspiring and outraging them.

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