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BIRD IS THE WORD

Peacock is trying to recreate the experience of watching NBC in the 1990s

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Reuters/Carlo Allegri
The old and the new.
  • Adam Epstein
By Adam Epstein

Entertainment reporter

Published Last updated on This article is more than 2 years old.

NBCUniversal executives really want you to understand that the upcoming streaming service, Peacock, is a living, breathing television experience, which they hope will set it apart from competitors that encourage semi-conscious scrolling.

“We’re creating the equivalent of a 21st century broadcast business, delivered on the internet,” Steve Burke, chairman of NBCUniversal, said at a presentation for journalists and investors yesterday.

Remember “Must See TV,” NBC’s longtime advertising slogan for its popular primetime TV lineup of shows like Friends, Seinfeld, and ER? Peacock wants to be that, adapted for today’s streaming era. In addition to its library of on-demand TV series and movies, Peacock will prominently feature curated news, sports, and late-night comedy channels designed to simulate how the NBC of old used to drive timely conversations around the water cooler.

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