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QUARTZ PRESENTS

How Microsoft keeps reinventing itself

DESIGN: QUARTZ/ALICIA GEARTY. PHOTO: UNSPLASH/RICARDO GOMEZ ANGEL
  • Dasia Moore
By Dasia Moore

Presentation producer

Published Last updated on

At 45 years old, Microsoft seems to just be getting started. After struggling to keep its footing in a changing tech industry in the late 2000s and 2010s, the company is regaining momentum. In 2019, it reached a $1 trillion market cap, a status it shares with just five other publicly traded companies—Saudi Aramco, Apple, PetroChina, Amazon, and Alphabet.

Quartz’s latest presentation takes you inside Microsoft’s ongoing reinvention—from its transition to a services-based revenue model to its emergence as a leader in cloud computing.

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