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ALL SPORTS ARE ESPORTS NOW

The borderless nature of gaming is allowing esports to thrive during coronavirus

Reuters/Feline Lim
Once misunderstood by mainstream sports fans, professional video gaming is burgeoning in the coronavirus economy.
  • Jake Myhre
By Jake Myhre

Brand strategist, Superunion

There’s a quote I like to say to myself when I need some encouragement: “After making all the mistakes, every player has a chance to turn the outcome of the game around by making the right moves next.”

It sounds like it could have been said by a Premier League soccer player or NFL star; but it’s actually from Zoltan Andrejkovics, professional esports player of the popular multiplayer strategy game Dota 2.

In the last few years, esports teams, tournaments, and players have pierced mainstream consciousness on a new level. As a consequence, brands increasingly have been looking at the business of esports in the same way they view traditional mainstream sports like basketball or football: as a great opportunity to engage with young consumers at scale.

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