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How Covid-19 could change fashion and retail, according to experts

A shop assistant wearing a protective mask, used as a preventive measure against coronavirus disease (COVID-19), stands near a showcase with handbags
Reuters/Evgenia Novozhenina
Fashion in the age of Covid-19.
  • Marc Bain
By Marc Bain

Fashion reporter

Nobody really knows what the world will look like on the other side of the Covid-19 pandemic. The only certainty is that itโ€™s bound to be different. The crisis has already ushered the global economy into a recession, and seems poised to leave its mark on how consumers live, how they spend their money, and even how they dress.

Fashion, in fact, is one of the businesses most vulnerable to disruption from the outbreak since it relies so heavily on discretionary spending. Experts may not always agree on exactly how the pandemic will change different aspects of the industry. But the consensus is that it will, with many large-scale shifts that were already underway accelerating in the upheaval.

Here are some of the big transformations experts foresee for fashion in a post-coronavirus world.

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