Skip to navigationSkip to content

The elements of a successful medical crowdfunding campaign

AP Photo/Matt Dunham
Just ask.
  • Annalisa Merelli
By Annalisa Merelli

Senior reporter

Published Last updated on

For every heartwarming story of an ill person hitting the crowdfunding jackpot, there are thousands of people who fail to pretty much raise anything.

It’s perhaps the biggest misconception when it comes to medical crowdfunding: that setting up a campaign on a popular website is equivalent to getting it funded. But most campaigns don’t reach anything close to their goal, never mind hit it.

“The assumption that there’s a crowd of people out there waiting to give money because [their] victim story is really compelling is the biggest myth that everybody has,” Daryl Hatton, CEO of FundRazr, a crowdfunding platform that allows users to raise money for causes. On the contrary, he notes, most people will only be able to appeal to their immediate community, who are unlikely to be willing, or able, to provide the amount of money needed.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports a team of global Quartz journalists reporting on the forces shaping our world. We make sense of accelerating change and help you get ahead of it with business news for the next era, not just the next hour. Subscribe to Quartz today.

Membership includes:

Quartz Japanへの登録をご希望の方はこちらから。