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The singer Dua Lipa performing.
AP/Joel C Ryan
Do albums still matter in the music industry?

How music streaming and TikTok are fueling the rise of the Track 1 hit

Dan Kopf
Member exclusive by Dan Kopf

On the week ending April 2, 2020, the pop singer and songwriter Dua Lipa had three songs among the US’s top 40 most streamed on Spotify. They were Tracks 2 (“Don’t Start Now”), 4 (“Physical”), and 9 (“Break My Heart”) from her recently released album Future Nostalgia. Track 1 of her album couldn’t even crack the top 100. But Dua Lipa is an anomaly.

In 2020, nearly 50% of the top 40 Spotify hits in the US were the first track on a release, according to an analysis conducted by Quartz. Among these Track 1 hits are Lil Mosey’s “Blueberry Faygo,” Jack Harlow’s “What’s Poppin,” and Arizona Zervas’s “Roxanne.”

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