Skip to navigationSkip to content
TALE OF TWO MODELS

Why pick-up trucks and SUVs are the top-selling autos during the pandemic

GM1E472093U02
America still loves its SUVs.
  • Michael J. Coren
By Michael J. Coren

Climate and emerging industries editor

Published

On March 27, auto analyst Adam Jonas at Morgan Stanley predicted a springtime apocalypse for the auto industry. “There are basically no U.S. auto sales right now,” he told investors. The bank was mulling modeling scenarios that shut down the industry for six months or more.

Analysts were predicting a huge glut of unsold cars on dealers’ lots for the foreseeable future. “Six months from now, there will be huge, if not unprecedented, levels of wholesale supply in the market,” wrote Dale Pollak, an executive vice president of Cox Automotive, to auto dealers in early April. “Cars are coming in, but they aren’t selling.”

What a difference a month makes. With factories shut down amid-stay at home orders, inventory is thinning. The pandemic’s economic carnage hasn’t spared the auto industry, but it has not struck all vehicles equally. Compact and mid-sized cars as well as trucks and SUVS have seen a massive drop in demand. But trucks and SUVs still remain significantly more popular.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports our mission to make business better as our team of journalists provide insightful analysis of the global economy and helps you discover new approaches to business. Unlock this story and all of Quartz today.

Membership includes:

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。