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Jackson Gibbs for Quartz
THE GUIDE IN BRIEF

Gen Z is the most powerful generation for influencing the economy

Quartz Staff
Member exclusive by Quartz Staff for What Gen Z wants

💡The Big Idea

Gen Z is the first generation to bypass traditional cultural gatekeepers. They are accustomed to defining their own tastes, trends, and values. That has major implications for the way this generation shops and spends, even as the coronavirus pandemic shifts the stakes.Here’s the TLDR on our latest member-exclusive field guide on Gen Z.


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