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TIGER BY THE TAIL

Coronavirus is propelling Netflix to new heights—but is a crash inevitable?

Adam Epstein
Member exclusive by Adam Epstein for Netflix’s next stage

The coronavirus pandemic has ravaged entire industries, tanking businesses and forcing executives to completely rethink strategies.

Netflix is not one of those companies.

The streaming service added a record number of new subscribers in the first quarter of 2020, which the company acknowledged in a letter to investors (pdf) was due to widespread home confinement. That a business predicated on at-home entertainment viewing benefited from consumers staying at home wasn’t the surprise. The surprise was just how much it benefited.

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