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HBO Max’s launch library is impressive, but that’s not enough to challenge Netflix

hbo max
No wonder it costs $15.
  • Adam Epstein
By Adam Epstein

Entertainment reporter

The streaming wars have another new entrant, with HBO Max launching today in the US.

A product of AT&T-owned WarnerMedia, HBO Max allows users to stream all HBO shows alongside a variety of content the WarnerMedia owns or has licensed, including movies from Warner Bros. and shows from Cartoon Network, TNT, CNN, and more. Altogether, WarnerMedia says the service offers more than 10,000 hours of content—roughly double the amount available on Disney’s streaming service, Disney+, when it launched last year.

And HBO Max is priced accordingly. While most existing HBO customers can sign-up at no additional cost, new subscribers will pay $15 per month—more than double the cost of Disney+, and even a few bucks more than a Netflix subscription.

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