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ONE COMPANY, TWO SYSTEMS

Multinational companies can’t be woke in the US and silent in China anymore

Black Lives Matter
Brian Spurlock-USA TODAY Sports
Pick your battles.
Published

In the weeks since protests swept across the US and other countries over the death of George Floyd, a Black Minneapolis man who suffocated under the knee of a white police officer, a long list of companies have taken a stand against police brutality. But as they scramble to voice their support for the fight against racial inequality in America, an inconvenient truth has surfaced: The same companies are keeping quiet on injustice in other countries, especially when it comes to China.

Take Apple, for instance.

Apple CEO Tim Cook published a note last month on racism in the US and launched a $100 million initiative to promote racial equality, following in the steps of Amazon, Facebook and TikTok.

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