Skip to navigationSkip to content
chris evans
Reuters/Mario Anzuoni
It’s all about franchises.

Can Netflix create the next James Bond?

Adam Epstein
Member exclusive by Adam Epstein

Netflix is being exceedingly transparent about its desire to make the next big cinematic universe.

“We’re definitely focused on creating franchises,” co-CEO Reed Hastings said on a call with investors last week.

Not long after that call, Deadline reported Netflix is throwing $200 million at a blockbuster action thriller starring A-list actors Chris Evans and Ryan Gosling, to be directed by Avengers: Endgame duo Joe and Anthony Russo. “The idea is to create a franchise and build out a whole universe,” Joe Russo told Deadline.

You are reading a Quartz member exclusive.

Become a member to keep reading this story and the rest of our expert analyses of the changing global economy.

Why we think you’ll like it:

Quartz Japanへの登録をご希望の方はこちらから。