Skip to navigationSkip to content
THE NEW GUARD

Can Netflix create the next James Bond?

chris evans
Reuters/Mario Anzuoni
It's all about franchises.
  • Adam Epstein
By Adam Epstein

Entertainment reporter

Published

Netflix is being exceedingly transparent about its desire to make the next big cinematic universe.

“We’re definitely focused on creating franchises,” co-CEO Reed Hastings said on a call with investors last week.

Not long after that call, Deadline reported Netflix is throwing $200 million at a blockbuster action thriller starring A-list actors Chris Evans and Ryan Gosling, to be directed by Avengers: Endgame duo Joe and Anthony Russo. “The idea is to create a franchise and build out a whole universe,” Joe Russo told Deadline.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports our mission to make business better as our team of journalists provide insightful analysis of the global economy and helps you discover new approaches to business. Unlock this story and all of Quartz today.

Membership includes:

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。