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Can Netflix create the next James Bond?

chris evans
Reuters/Mario Anzuoni
It's all about franchises.
From our Obsession
The Third Age of TV
If the first age of television was defined by broadcasters and the second by cable, the third age of TV is dominated by streaming.
  • Adam Epstein
By Adam Epstein

Entertainment reporter

Published

Netflix is being exceedingly transparent about its desire to make the next big cinematic universe.

“We’re definitely focused on creating franchises,” co-CEO Reed Hastings said on a call with investors last week.

Not long after that call, Deadline reported Netflix is throwing $200 million at a blockbuster action thriller starring A-list actors Chris Evans and Ryan Gosling, to be directed by Avengers: Endgame duo Joe and Anthony Russo. “The idea is to create a franchise and build out a whole universe,” Joe Russo told Deadline.

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