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Why did bitcoin’s price surge more than 200% this year?

A bitcoin sign is seen during Riga Comm 2017
Reuters/Ints Kalnins
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  • Lila MacLellan
By Lila MacLellan

Quartz at Work reporter

Published

It has been an annus horribilis, but not for bitcoin.

The cryptocurrency is up over 200% this year and has been on a steady tear over the past few months. At press time, a single bitcoin was valued at about US $23,300. Only 90 days ago, it was trading just above $10,000.

For many bitcoin doubters, the sudden spike is reminiscent of the 2017 holidays, when, as one of my Quartz colleagues recently observed, “you could not stand in a group of three or more dudes and not talk about bitcoin.” That was the year bitcoin hit its previous all-time high, just over $19,700, before plummeting by 30%. Naysayers are watching for another drastic correction now.

However, investors and traders who believe bitcoin is more than a Ponzi scheme say that the 2020 surge is different, mainly because of who is shopping for it. Three years ago, the enthusiasm for the digital coin came from retail investors. This time, some major institutional investors have decided to join the market.

In May, Paul Tudor Jones, the billionaire hedge fund manager and founder of Tudor Investment Company, made a splash by buying bitcoin, still a fringe asset to investors of his stature.

Jones was actually dipping in for the second time. In 2017, his fund bought and sold bitcoin, exiting near the asset’s all-time high, Bloomberg reports. This year, watching central banks spend billions to offset losses from the coronavirus pandemic, Jones went looking for a reliable hedge, according to a market outlook note he wrote in May, and bitcoin met his criteria.

“I am not a hard-money nor a crypto nut,” he also stated in the note. “The most compelling argument for owning Bitcoin is the coming digitization of currency everywhere, accelerated by Covid-19.”

(Jones has said he holds between 1-2% of his fund’s total assets under management—pegged at $9.2 billion in 2020—in bitcoin.)

Meanwhile, bitcoin’s ever-rising market price also made a lot of customers of a cryptocurrency asset manager called Grayscale a lot richer this year. Grayscale Bitcoin Trust, which launched in 2013, sells publicly traded shares in trusts that hold bitcoin, a way to circumvent regulations against bitcoin ETFs. In short, it has created a route to owning crypto that feels safer to mainstream investors, and therefore worth a hefty premium. In January, it became an SEC reporting company, which meant more investors would be qualified to buy into the trusts. Its total assets now stand at $13 billion, up from $2 billion only a year ago, and this year its inflows reached $1 billion per month. Investors who feel most comfortable in stocks and bonds clearly have some FOMO.

Just days ago, Michael Saylor, CEO of Microstrategy, a business intelligence firm, splurged on a $650 million bitcoin purchase by issuing debt, “a bold bet for any publicly traded company, especially for one whose business model does not even center on cryptocurrencies,” a CoinDesk writer opined, but Saylor “has brushed aside all criticism nonetheless.” In all, Microstrategy has spent  $1.1 billion on bitcoin to date, at an average price of just less than $16,000 per coin, Saylor announced in a tweet. Earlier this week, the CEO also sparked a Twitter frenzy when he dared Elon Musk to make a similar bet with the US dollars on Tesla’s balance sheet. Astonishingly, Musk signaled curiosity about the prospect.

Other 2020 bitcoin landmarks have been tied to household brands that have attracted small, individual investors. Paypal announced that it would allow its customers to buy and sell bitcoin on its site in October, following the payments company Square and Robinhood, a stock trading platform, which both entered the cryptocurrency market two years ago. Last month, a study by Pantera Capital found that Paypal and Square users were snapping up the majority of new bitcoin entering the market daily, and presumably driving up the price, too. Then, at the beginning of December, Visa joined forces with BlockFi to launch a credit card that rewards customers with bitcoin.

None of this is a guarantee that bitcoin isn’t in a bubble or that it won’t crash to zero. For every buyer who claims bitcoin can rise to $100,000 or $400,000, there are still several other respected investors, bankers, and economists who call the digital currency garbage, valueless, and a scam, even if more traders and investors are counting on its survival and wide adoption.

Big firms that can afford to take chances may be warming up to digital coins, but it is still one of the riskiest investments out there. Even Jones called it a “great speculation.”

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