Skip to navigationSkip to content

The business trends behind the beauty industry’s glow up

  • Chika Dunga
By Chika Dunga

Membership associate

Published Last updated on

The pandemic means we have fewer places to go, but that’s not stopping people from getting glammed up. Described as “surprisingly resilient” by global consulting firm McKinsey, the beauty industry is outpacing many of its retail-dependent peers. It’s thriving because its brands are relevant (looking good never goes out of style), have mastered social media, and appeal to an eager Gen Z and millennial customer base that is willing to spend.

The pandemic may have accelerated those trends, but they were in place well before it. In our latest presentation, we explore the trends that are creating beauty’s glow up.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports a team of global Quartz journalists reporting on the forces shaping our world. We make sense of accelerating change and help you get ahead of it with business news for the next era, not just the next hour. Subscribe to Quartz today.

Membership includes:

Quartz Japanへの登録をご希望の方はこちらから。