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AMERICAN ABROAD

Amazon’s growth overseas has blown past its growth in the US

Amazon trailer trucks are seen at Cherbourg Harbour, France
Reuters/Gonzalo Fuentes
Amazon’s international business is delivering.
By Marc Bain
Published Last updated

Amazon hasn’t historically had the same success overseas that it’s enjoyed in the US. But now growth in the e-commerce company’s international business is blazing past its growth at home.

In the latest quarter Amazon’s international sales surged 60% compared to the same time last year, far outpacing the 40% growth it saw in North America and marking Amazon’s second quarter in a row of higher growth overseas. While North America still makes up a much larger share of its business, recording $64.4 billion in sales in the quarter compared to Amazon’s $30.6 billion in international sales, the result shows Amazon gaining traction in other markets.

Total sales at the company rose to $108.5 billion, jumping 44% over last year. Its profits more than tripled to reach $8.1 billion.

Amazon’s overseas expansion

Amazon previously reported that pandemic-related lockdowns in the UK and Europe was driving higher sales on its sites. Cities around Europe have lately entered new lockdowns as countries have strained to bring Covid-19 under control.

The company said in March it launched a new site in Poland, where it has been operating since 2014. The company has also been expanding its brick-and-mortar presence in London, launching three of its Amazon Fresh grocery stores, which automatically charges customers for the items they collect without them having to stop at a register, as well as a tech-enabled hair salon.

In India, meanwhile, Amazon has invested heavily to connect with local customers. Last year, it launched a program to allow local shops to sell on its platform and said in its update this quarter that more than 50,000 businesses had joined. Its aim is to bring 1 million local Indian shops online by 2025.

Covid-19 has already supercharged Amazon at home as it spurred more shoppers to go online. Amazon is now thriving overseas too.

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