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23 companies powering the creator economy

Employees of Laox introduce skin care products during a livestreaming session for their e-commerce sales event in Tokyo
REUTERS/Issei Kato
  • Jasmine Teng
By Jasmine Teng

Associate membership editor

Published Last updated

Creators—which encompass those monetizing their skills or content, such as influencers or writers or artists—are in the spotlight. The creator economy has exploded over the past year, accounting for more than 50 million creators and $1.5 billion in venture funding between January and June 2021.

While the top creators may reap six to eight figures in annual revenue, the average creator is earning much less. The median account on OnlyFans earns $180 per month, for example. That doesn’t mean the creator economy is irrelevant for aspiring creators. Money is money, after all—and earning extra cash on the side, especially if you’re passionate about the subject matter, is not a bad thing.

Today, creators aren’t limited to churning out content for giant social media platforms like Facebook, Instagram, or Twitch. There are a myriad of ways to launch and diversify your own content business; a patchwork of recurring income streams may offer more options than relying on one singular platform for ad revenue.

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