Elon Musk is always under the spotlight

As the world’s richest person, according to Forbes, Musk is under constant scrutiny and surveillance. An automated Twitter account called @ElonJet, created in 2020 by Jack Sweeney, tracks the public movements of Musk’s not-so-private jet. In March, for example, the account disclosed that Musk was headed to Berlin, Germany, for the opening of Tesla’s so-called gigafactory, a very large automotive manufacturing plant.

Musk wouldn’t be the first Twitter chief to receive this kind of scrutiny. Former CEO Dick Costolo was once trackable using the geolocation metadata from his own tweets. Similar to Musk, Jack Dorsey had a weeks-long Twitter hiatus that raised eyebrows in 2014.

Combining both factors—where Musk’s jet is and what he’s tweeting—allows us to triangulate his physical and mental whereabouts in our Musk-watching pursuits. But Musk hasn’t used his plane since flying to Austin, Texas on July 24 and hasn’t tweeted since June 21.

The value of tracking Elon Musk

Tracking Musk this closely is admittedly a bit absurd, but his actions move markets. Wall Street analysts are actively speculating about what’s behind his prolonged silence.

Gary Black, managing partner of The Future Fund, an investment advising firm with its own exchange-traded fund, speculated in a tweet that Musk is either trying to “wrap up” the Twitter deal or “doing a real time test to show what happens to $TWTR engagement if he stops tweeting.”

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