CAMERA READY

GoPro says it’s worth half of a Nikon and one-fifth of a Fuji

GoPro revised its IPO filing with the US Securities and Exchange Commission to reflect its plan to raise $427 million in a forthcoming IPO. This would leave the camera maker with a market value of up to $2.9 billion after selling 17.8 million shares into public markets. Here’s how that valuation stacks up against other camera companies:

Market-Value_chartbuilder

So GoPro is still small by comparison. But these other companies also have much larger and diversified businesses which include more than just consumer photography and video equipment. None of GoPro’s competitors with a similar focus on wearable and mountable cameras—Ion, Veho, Intova, or Drift—are publicly traded.

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