Skip to navigationSkip to content
AROUND THE WORLD IN PHOTOSHOP

Pictures: What “beautiful” means in 23 different countries

A compilation of different pictures of the same woman
Esther Honig
The many faces of beauty
This article is more than 2 years old.

It started with a self-portrait. Esther Honig sent a photograph of herself, lit simply and shot from the shoulders up, to a designer in Sri Lanka. She sent a simple request along with the photo: “Make me look beautiful.”

Honig is a journalist and social media manager based in Kansas City, Missouri; in her work, she’d come across the international freelancing site Fiverr, and noticed how many people on the service were advertising their skills in Photoshop. She got an idea: What would happen if she asked designers from different countries to manipulate her photo—with nothing but a request to “make her look beautiful”?

Honig did just that, asking a group of some 40 designers to Photoshop her into their own idea of beauty. (As a response to anyone confused by her request, Honig would ask the designer to make her look ”like a woman in one of their country’s fashion magazines.”) The results of this exchange are collected in Honig’s project Before & Afterwhich offers a revealing, if not at all scientific, insight into various countries’ and cultures’ assumptions of beauty. There’s a lot of lightened skin. And lightened eyes. And heightened hair. Some images give Honig some clothes. One gives her a tattoo.

I asked Honig whether any of the global Photoshops particularly surprised or impressed her. She replied:

Morocco was the most surprising image, the way the concept of “make me beautiful” was interpreted in this instance left me breathless. In turn the image I received from the US (blond hair) made me shriek, it’s been manipulated so radically that it was like looking in the mirror to see a warped image of my own face.

Here’s the original, untouched image of Honig:

Esther Honig

And here are the results of the Photoshopping, country by country.

Argentina:

Australia:

Bangladesh:

Bulgaria:

Chile:

Germany:

Greece:

India:

Indonesia:

Italy:

Kenya:

Morocco:

Pakistan:

Philippines:

Romania:

Serbia:

Sri Lanka:

Ukraine:

United Kingdom:

United States (1):

United States (2):

Venezuela:

Vietnam:

This post originally appeared at The Atlantic. More from our sister site: 

Doctors’ role in stopping gun violence

Everyone was an artist in kindergarten

Taking the long view on the Middle East

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.