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Facebook is making massive amounts of money on sky-rocketing mobile usage

A man walks past a Facebook sign in an office on the Facebook campus in Menlo Park, Calif. British data protection authorities said Wednesday, July 2, that it is investigating revelations that Facebook conducted a psychological experiment on its users. (AP Photo/Jeff Chiu)
AP Photo/Jeff Chiu
There goes another mobile user.
By Dan Frommer
Published Last updated This article is more than 2 years old.

The numbers: Good. Facebook reported $2.9 billion in second-quarter sales, slightly ahead of expectations, representing 61% year-over-year growth. Profit more than doubled year-on-year to $791 million. Facebook now has 1.3 billion monthly active users and 829 million daily active users. Shares rose in after-hours trading.


The takeaway: No fad here. Facebook’s product and platform continue to rise in popularity, and its advertising business is humming along. The average Facebook user generated $2.24 in revenue last quarter, up from $1.60 a year ago. Mobile advertising revenue represented about 62% of ad sales during the quarter, up from 41% of ad sales a year ago.


What’s interesting: Perhaps unsurprisingly, mobile usage is the growth engine for Facebook. In the second quarter, Facebook reported 399 million mobile-only users—that is, users who never use Facebook on a desktop. That was up 180 million from the prior year. Moreover, a broader category of mobile users—who aren’t necessarily mobile-only users—increased even more, by 251 million to 1.1 billion. Mobile-only users represented 30% of Facebook’s total users last quarter, up from 19% of its users a year ago.

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