Well, it won’t win any awards, but the head of Tesla and SpaceX managed to dump water on himself in a far more elaborate way than most celebrities taking the “ice bucket challenge.” All five of his children were involved:
Why did Elon Musk do this? It’s part of a fundraising campaign for the ALS Association, which funds research into the neurodegenerative disease sometimes known as Lou Gehrig’s disease. Under the terms of the “ice bucket challenge,” people can either donate to the cause or pour water over their head and challenge others, though most are doing both. Musk had been challenged by Microsoft co-founder Bill Gates. On Twitter, Musk said his kids now challenge Minecraft creator Markus “Notch” Persson, actor Johnny Depp, and skateboarder Tony Hawk. Normal people are allowed to do it, too :)
Other tech CEOs who have taken the challenge include Apple’s Tim Cook, Netflix’s Reed Hastings, and Facebook’s Mark Zuckerberg. (Oprah Winfrey’s soaking is probably the best so far.) But while the campaign has been wildly successful, it has been criticized for siphoning away from other charities since philanthropy is typically a zero-sum proposition.