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Apple CEO Tim Cook introduces the new Apple Watch on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)
AP Photo/Marcio Jose Sanchez
It’s a big thing.

Apple clearly failed to impress the markets

It seems to have been a sell-the-news event.

In pre-market trading, Apple shares are down by more than 0.5% a day after the Cupertino, California-based tech giant’s hotly awaited product announcements. In fact, Apple shares finished yesterday in the red, too.

Still, Apple investors have nothing to grouse about—the shares are up more than 22% so far in 2014, handily outpacing the S&P 500 Index’s 7.6% gain.



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