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Stores with free WiFi are using it to track the precise location of customers

Published Last updated This article is more than 2 years old.

A link from Fastcompany

The new startup, founded by two ex-Gannett executives, uses customers’ in-store free mobile Wi-Fi usage and offers them steep discounts in exchange. In a former life, Swarm executive vice president Ryan Denehy was one of Gannett’s youngest executives.

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