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Russians have been rushing to spend as the ruble has fallen

REUTERS/Ilya Naymushin
TVs might be a better store of value than the Ruble right now.
By Melvin Backman
Published Last updated This article is more than 2 years old.

Rubles have been burning a hole in Russians’ pockets at the fastest rate since sanctions against the country were announced this summer.

Consumers’ shopping spree prompted a 1.8% jump in retail sales in November, confounding expectations for a far smaller increase, Bloomberg reported.

With the currency falling off a cliff in the last couple of months, folks are spending their money before it’s worth even less.

Think about currency depreciation as a sort of tax, since it reduces your spending power. Before Japan boosted a key consumption tax in April people went shopping and retail sales briefly surged. But it didn’t last, and sales soon fell back to earth.

Russian retail spending also fell after a brief bump during Russia’s last major currency crisis in the summer of 1998, too.

In other words, any burst of Russian consumer spending will likely be temporary.


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