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Foreign companies are trying to figure out what to do in Russia

An employee changes figures on a board showing currency exchange rates in Moscow.
Reuters/Sergei Karpukhin
Not the first time he’s changed it today.
By Melvin Backman
Published Last updated This article is more than 2 years old.

President Vladimir Putin may be trying to restore confidence (paywall) in the Russian economy, but it’s a very hard sale. Russian citizens are panic-buying more luxury goods and more stuff in general in the face of an unstable ruble. Likewise, companies both foreign and domestic are struggling with what to do as the economic ground shifts beneath their feet.

Here’s a brief selection of big companies with exposure to Russia, and how they’re handling the currency crisis:

Companies unbothered

E.ON (Reuters)

Companies raising prices

Cartier (RBC-link in Russian)


Geely (Reuters)

Oriflame (Bloomberg)

Companies stopping sales temporarily

Apple (Guardian)

General Motors, Jaguar-Land Rover, Audi (Deutsche Welle)


📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

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