Skip to navigationSkip to content
MCFLY KICKS

This would be the perfect year for Nike to release those “Back to the Future” sneakers—and it sounds like they might

Image from Nike's "Automatic lacing system" patent.
Google Patents, US Patent Office
Futuristic technology.
By Zach Wener-Fligner

2014-15 Fellow. Quartz Things team.

Published This article is more than 2 years old.

Nike sneakers like the ones Marty McFly wore in the 1989 movie Back to the Future II—with laces that tighten up all by themselves—will likely hit the market in 2015, the same year that they appear in the time-traveling film.

Nike designer Tinker Hatfield, creator of the forthcoming Nike MAGs, said at a trade show that his team is working to release the shoes this year, according to the sneaker blog Nice Kicks. And yes, they would come equipped with power laces.

This isn’t the first release of the MAGs. In 2011, Nike auctioned off 1,500 pairs. Today, pairs of those sneakers are listed on eBay for over $6,000. But those shoes lacked the power laces of the film.

Nike has apparently been working on incorporating the technology for some time. The company first filed a patent for an “automatic lacing system” back in 2008, complete with images like this one:

Nike says it has no comment just yet on reports that the MAGs will be released in 2015.

Whether the shoes actually make it out this year or not, this won’t be the last we hear about Back to the Future II. As Mike Murphy wrote for Quartz, the movie provides plenty of opportunities to reflect now on the futuristic predictions it made—and as noted on Reddit, Nike and other companies with products featured in the film franchise would be foolish to pass up on such a marketing opportunity.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.