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The McLaren P1 car (front) is pictured during the second media day of the 83rd Geneva Car Show at the Palexpo Arena in Geneva March 6, 2013. The Geneva Motor Show will take place from March 7 to 17, 2013. REUTERS/Denis Balibouse (SWITZERLAND - Tags: TRANSPORT BUSINESS) - RTR3EN6R
Reuters/Denis Balibouse
Like this, but in Lego form.
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Lego is partnering with Ferrari, McLaren, and Porsche to make these seriously awesome toy cars

By Zach Wener-Fligner

By all accounts, the Ferrari LaFerrari is a very nice vehicle. It’s got sultry curves and a V-12 engine, can go from zero to 60 mph in 2.6 seconds and zero to 100 mph in 5.1 seconds.

It also costs a cool $1.4 million.

But there’s good news for those who find that sticker price a bit too high. This March, you’ll be able to buy the LaFerrari—as well as several other high-performance cars like the McLaren P1 and the Porsche 918 Spyder—for a fraction of the price, in Lego form.

The new line, known as Lego Speed Champions, comes out of a partnership Lego forged with the three luxury car companies.

The line of build-your-own sets will include four vehicles—the LaFerrari, P1, and 918 Spyder as well as the Ferrari 458—and three “pit crew” kits. The toys are targeted at children age five to eleven, but may appeal to older performance car fans as well.

Some images of the sets can be found on the Lego Wiki.

This is yet another smart move for Lego, the highly profitable toy juggernaut which has succeeded in transforming itself into what Fast Company called “the Apple of toys.” These days, Lego’s looking to innovate by expanding into niche interests. Another example is the Lego Architecture Studio, which targets adult professional designers and architects.