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India is the world’s second most trusted country by its citizens

India's Prime Minister Narendra Modi reacts as he speaks to members of the Australian-Indian community during a reception at the Allphones Arena located at Sydney Olympic Park in western Sydney November 17, 2014. Modi is on a three-day offcial visit to Australia following the G20 leaders summit which was held in Brisbane over the weekend. REUTERS/Rick Stevens (AUSTRALIA - Tags: POLITICS) - RTR4EEOX
Reuters/Rick Stevens
Just look at this punim.
By Zach Wener-Fligner

2014-15 Fellow. Quartz Things team.

Published This article is more than 2 years old.

Across the globe, 2014 was a difficult year that eroded trust in businesses and institutions.

But not in India, where trust is on the up and up.

That’s according to the 2015 Edelman Trust Barometer, an annual report commissioned by public relations firm Edelman and released at the World Economic Forum in Davos. The report, which surveyed 33,000 people across 27 nations, calculates a “trust index” score for each country that takes into account subjects’ trust in government, business, media, and NGOs.


India was the second most-trusted country by its own citizens, falling behind the United Arab Emirates. On last year’s list, India was the fifth most-trusted country behind China, UAE, Singapore, and Indonesia. Why the leap in faith? It may be due to a wave of optimism brought on by the election of prime minister Narendra Modi.

The global perception of India’s companies isn’t as rosy. Just 34% of those surveyed globally said that they trusted businesses headquartered in India.


In fact, all the BRIC nations fall low on the second list. Perhaps businesses in the developing world are changing so fast that their reputations can’t keep up.

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