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APPLE WATCH

The Apple Watch is coming in April, and Tim Cook says he “can’t live without it”

By Alice Truong

Deputy editor

For months, we’ve been waiting for Apple to release more details about its new smartwatch: When will it launch? What will it cost? How long will the battery last?

The company didn’t answer all of these questions in its announcement today of record-breaking earnings, but CEO Tim Cook did provide a rough launch date: April 2015.

That means consumers will have to wait a few more months to get their hands on the Apple Watch, a bit later than many were expecting. (Since showing off the watch last fall, Apple has only said that it’d ship sometime in early 2015.) But as Cook noted, if you divide the year into thirds, then April is still considered early 2015.

In any case, Cook doesn’t have to wait like everyone else. He’s already wearing the watch—and he’s hooked:

I’m using it every day and love it, and I can’t live without it. I see we’re making great progress on the development of it. The number of developers that are writing apps for it is impressive, and we’re seeing some incredible innovation coming out there.

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