FIVE FOR FIVE

The evolution of Bloomberg’s homepage from 2010 to 2016

Obsession
Design
Obsession
Design

This post was originally published on Jan. 28, 2015, for Bloomberg.com’s fifth design. We have updated it with the latest iteration and figures.

Bloomberg LP’s sprawling media empire has a new public face on the internet. The relaunch of bloomberg.com combines several different newsrooms into one website called Bloomberg Business.

This is actually the sixth design of Bloomberg’s homepage in as many years. Looking back on the designs since 2010—using the Internet Archive’s Wayback Machine as well as our own screenshots—provides a visual history of the company’s changing ambitions, from a financial data terminal with a website to a full-fledged consumer media brand:

2010: Orange and the old black

Screen Shot 2015-01-28 at 7.40.56 AM

2011: The great white way

Screen Shot 2015-01-28 at 7.40.25 AM

2012: Not just a list

The Wayback machine did not capture the chart that ran across the top in the 2012 and 2013 iteration of the site. Which must be noted here, because I designed it, and contributed to other aspects of this design.

Screen Shot 2015-01-28 at 7.40.12 AM

2013: Still going strong

Screen Shot 2015-01-28 at 7.39.52 AM

2014: Back to (some) black

Screen Shot 2015-01-28 at 7.39.27 AM

2015: The new new new bloomberg.com

Screen Shot 2015-01-28 at 7.42.41 AM

2016: Same Bloomberg, less “Business”

Screen Shot 2016-03-29 at 6.47.10 PM
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