This post was originally published on Jan. 28, 2015, for Bloomberg.com’s fifth design. We have updated it with the latest iteration and figures.
This is actually the sixth design of Bloomberg’s homepage in as many years. Looking back on the designs since 2010—using the Internet Archive’s Wayback Machine as well as our own screenshots—provides a visual history of the company’s changing ambitions, from a financial data terminal with a website to a full-fledged consumer media brand:
2010: Orange and the old black
2011: The great white way
2012: Not just a list
The Wayback machine did not capture the chart that ran across the top in the 2012 and 2013 iteration of the site. Which must be noted here, because I designed it, and contributed to other aspects of this design.