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Facebook Chief Executive Officer Mark Zuckerberg smiles as he arrives at the stage to deliver a keynote speech during the Mobile World Congress in Barcelona February 24, 2014. Zuckerberg will take a victory lap at the world's largest mobile technology conference in Barcelona on Monday, after beating out Google Inc in a $19 billion acquisition of free messaging service WhatsApp.
Reuters/Albert Gea
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ABOUT TWO LATTES' WORTH

Here’s how much money you made for Facebook last year

By Dan Frommer

Facebook brought in record revenue last year: $12.5 billion, up 58% from 2013. With almost 1.4 billion users at the end of the year, the average Facebook user generated almost $10 in revenue in 2014.

But the value of a Facebook user varies greatly by geography. Last year, for example, the average Facebook user in the US and Canada was worth about six times the amount as one in Asia. As Facebook explains, that’s because of “the size and maturity of those advertising markets as well as our greater sales presence and the number of payment methods that we make available to marketers and users.”

As Facebook grows, it is getting better at generating revenue from each of its users.

And while the US and Canada represent Facebook’s most mature market, it’s still where Facebook was able to grow average revenue per user the most in 2014.