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Tim Cook confirms the Apple Watch battery will last a whole day

tim cook apple ceo
AP Photo/Marcio Jose Sanchez
Tick tock.
By Alice Truong
Published Last updated This article is more than 2 years old.

Apple is all but certain to reveal more details about its upcoming smartwatch—price, ship date, launch apps—at a glitzy event on March 9. In the meanwhile, CEO Tim Cook is throwing us a bone.

In an interview with the Telegraph, Cook said the Apple Watch battery will last a full day, and that powering up the watch with its magnetic charger will take less time than charging an iPhone (it takes about two hours to fully charge the iPhone 6). However, he didn’t specify if the charge would last a full day with heavy use.

Cook himself has been actively testing the new watch during his waking hours (that’s from 3:45 am to about 9:30 pm or 10 pm, he told The Telegraph, or about 18 hours a day). In an earnings call last month, he told investors that he already loves the watch and “can’t live without it.”

Apple’s hoping consumers will be just as glued. According to the Telegraph, the Apple Watch will build in a rewards system to keep users engaged and encourage them to meet their fitness targets.

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