Skip to navigationSkip to content

The new Pebble smartwatch is now the most-funded project in Kickstarter history

It’s number 1.
  • Mike Murphy
By Mike Murphy

Technology editor

Published Last updated This article is more than 2 years old.

In one week, Pebble’s new Time smartwatch has become the most “funded” project in Kickstarter history, approaching $14 million in pre-orders. The watch project generated more than $9 million in pre-orders on its first day alone, and has slowly been making its way up the chart all week.

What may have boosted it: Pebble announced today that it will also be producing a more expensive “Steel” version of the watch. Within a few hours, the Pebble Time broke the record, dethroning the Coolest Cooler, a cooler that has a built-in blender and speakers.

One new Pebble Steel model—$250 on Kickstarter—also looks surprisingly similar to Apple’s luxury Apple Watch “Edition” model, which is expected to cost thousands of dollars. This could be a clever way to attract sales—or at least attention—at a fraction of the price.

But expect Apple to put Pebble’s success in perspective when it launches Apple Watch sales in April. Opening weekend sales for new Apple products are typically measured in the millions of units—versus 57,000 backers so far for the new Pebble.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.