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AP Photo/Bullit Marquez
Quick to shoot, and to socialize

Social media is huge in the Phillipines—and many other emerging economies

One remarkable finding in Pew Research’s new report on how people in emerging-economy nations access and interact with the internet: social media is hugely popular. While 74% of US adult internet users say they’re on Facebook, Twitter, and the like, the median is 82% across the countries covered by the Pew report.

In the Philippines? A staggering 93%.

This deep penetration comes even though internet access isn’t as common in many of these countries as it is in the US: only 42% of Philippines adults get online even occasionally, or own a smartphone.

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