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Social media is huge in the Phillipines—and many other emerging economies

By Melvin Backman

One remarkable finding in Pew Research’s new report on how people in emerging-economy nations access and interact with the internet: social media is hugely popular. While 74% of US adult internet users say they’re on Facebook, Twitter, and the like, the median is 82% across the countries covered by the Pew report.

In the Philippines? A staggering 93%.

This deep penetration comes even though internet access isn’t as common in many of these countries as it is in the US: only 42% of Philippines adults get online even occasionally, or own a smartphone.