Apple Watch pre-orders were 1 million in the US on its first day, a shopping data firm estimates

Silver or gold?

Apple’s next big thing is off to a solid start, according to pre-order projections from Slice Intelligence, a firm that tracks and projects US consumer spending through e-commerce email receipts.

Apple received watch pre-orders from almost one million Americans on Friday, April 10, its first day of accepting orders, according to Slice’s projections, based on receipts from 9,080 online shoppers.

To be sure, this is a projection based on one company’s data. (Apple did not immediately respond to a request for comment on its accuracy.) And this only reflects US pre-orders. It’s entirely possible—if not likely—that order profiles were different in other countries. Apple has also put itself in the position to reveal very little about watch sales: It has said that it will not report them in quarterly earnings reports as a specific category, but will bundle them in with other products.

Actual Apple Watch sales begin on April 24 in nine countries: Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US. It’s not clear how much inventory Apple will have at its stores. The company has encouraged pre-orders, which seem to have quickly sold out: Availability timing for US pre-orders is now mostly in May or June, depending on the model.

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