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3D printed ultrasound.
TOUCHING

A 3D-printed ultrasound lets a blind mother “see” her baby

Mike Murphy
By Mike Murphy

Technology editor

The moment that parents see their baby on an ultrasound image is one of the most memorable parts of a pregnancy, unless you can’t see it. Using the 3D data from an ultrasound scan and a 3D printer, one blind mother was able to feel the ultrasound of her unborn son. It’s pretty powerful.

Venezuelan advertising agency Mood partnered with its client Huggies, the diaper company owned by Kimberly-Clark, to create a 3D-printed ultrasound for Tatiana Guerra, 30, who lost her sight at age 17. ”As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role,” Priya Patel, a director at Kimberly-Clark Brazil, told AdWeek.

“When I put my hand on my stomach and feel his little head on the other side, his little hands moving, it’s as though we have superpowers and nothing could hurt us,” Guerra said.

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