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Mustafa Khan zack vorhies
Alice Truong/Quartz
Master of ceremonies Mustafa Khan, left, interviewing Zach Vorhies, founder of LED clothing brand Zackees.
INNER BEAUTY

Photos: Silicon Valley Fashion Week kicks off with drone models

By Alice Truong

With its armies of tech workers clad in hoodies, T-shirts, and jeans, it’s safe to say Silicon Valley is a world apart from the fashion scene in New York, Milan, and Paris.

But that didn’t stop Betabrand, a San Francisco clothing company that crowdsources its designs from people online, from putting on a runway show celebrating the unique fashion of techies. Kicking off the night of May 12 in a bar in the Mission district, Silicon Valley Fashion Week took its inspiration from Burning Man, the maker movement, and the broader tech world. As such, the show was replete with gadgets and drone models (in other words, drones flying down the runway with garments hung on hangers).

“You are seeing a grand experiment taking place on stage tonight,” said master of ceremonies Mustafa Khan, donning a flashy gold suit. The first night’s theme was electric motion, focusing largely on commuting (think electric skateboards and LED clothing). Betabrand is expecting about 1,500 people to attend its fashion show over three days. The events to follow over the next two nights will show off wearable tech and crowdfunded fashion.

Below, some photos from Silicon Valley Fashion Week’s first hurrah:

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The Chapel, an indie music venue and bar on San Francisco’s posh Valencia Street, was packed with spectators on opening night.
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Master of ceremonies Mustafa Khan in a shiny gold suit.
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The show started by lampooning the Silicon Valley uniform: hoodies, T-shirts, and jeans.
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Before the drones could show off their garb, their handlers set up a safety net to protect the audience in the event the models go off script.
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A drone modeling a lovely pair of chinos.
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Flying down the runway, this drone model is sporting a gold tank top.
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A drone dons a pair of colorful pants.
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A drone showing off a shiny gold jacket.
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Humans still took up most of the stage time. Pictured here: A pair of models show off vests that light up on the back.
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Sensilk’s Test Flight bra tracks heart rate, heart rate variability, heart rate recovery, respiration, distance traveled, and calories burned.
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The solar-powered Tespack can charge up gadgets on the go.
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Another Tespack model.
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A model helps his fellow runway companion unzip the Bad Boy Bag from Sunny Babar to show off its storage capacity.
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Look at all that storage.
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Not just any hoodie: This one from SOVO lights up for increased visibility (and style) at night.
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Wearing a helmet with integrated lights from Torch, a model shows off an electric skateboard from Boosted Boards.