Whether these arguments will resonate with consumers remains to be seen. Research suggest the majority of consumers don’t want to pay for music. Tidal does not have a free service and its main product, while offering higher-quality sound, costs twice as much as Spotify does.

So Tidal still has its work cut out for it, especially with Apple poised to enter the streaming market in a big way next month. In the meantime, it’s worth pondering how many entrepreneurs wish they had the skill to publicly take down competitors and critics like this.

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