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Mary Meeker’s 2015 internet trends report: All the slides plus highlights

By Dan Frommer
Published Last updated This article is more than 2 years old.

Mary Meeker, the legendary internet stock analyst who’s now a partner at the venture capital firm Kleiner Perkins Caufield Byers, delivered her annual “State of the Internet” presentation today at the Code Conference in California. She has released her slides. Here they are:

Some highlights from the slides:

  • The vast growth in the mobile internet since 1995. The population penetration of mobile phones grew from 1% globally in 1995 to 73% in 2014.
  • The top 15 publicly traded internet companies totaled $17 billion in market capitalization in 1995; in 2014 they totaled $2.4 trillion.
  • The internet has so far had the highest impact on consumers, and the lowest on governments and policy thinking.
  • Internet user growth and smartphone subscription growth are both slowing.
  • Mobile advertising—just 14% of total digital advertising—still has room to grow, relative to how much time people spend on their devices. Print advertising is still over-indexed.
  • “Vertical viewing” on mobile devices is now 29% of time looking at screens, up from 5% five years ago.
  • Among US millennials, 87% say their smartphone “never leaves their side,” and 44% use their phone’s camera daily.
  • Consumer drone shipments grew 167% in 2014, to 4.3 million units. Now more than 400 US companies are approved to operate drones commercially.
  • India “appears to be at internet penetration growth inflection,” as the top country in internet user additions per year: It was up 63 million in 2014. Mobile is huge there, relative to other countries.

Also: Last year’s deck, plus highlights

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