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Oreo Thins are easy to criticize, but even easier to love

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An American classic gets a makeover. People have feelings about it.
Published This article is more than 2 years old.

Maybe you have heard: Oreos have gotten a redesign. Not all of them—the original and double-stuffed versions are still available, but now so is their new, slimmer younger sibling, the Oreo Thins.

Oreo maker Mondelez International describes its newest snack as “a crisp, delicate cookie,” a “more sophisticated” version of Oreo that pairs nicely “with an afternoon latte or cup of tea.”

Nabisco

It is not meant to be twisted or dunked, but just enjoyed au natural. (A colleague who took part in a taste test here at Quartz had no problem opening it up, though it took more of a peel than a twist. “It takes some adjusting,” she says, “but it can be done.”)

The Internet, meanwhile, has predictably responded with its usual brand of outrage, both real and, well, not so much.

Fast Company called the new cookie “blasphemous” and the Washington Post called it “meager” in size (and also in its likely ability to match the original version’s success at the supermarket checkout).

Indeed, Oreo sets a high standard for sales—this is a $2.5 billion brand we’re talking about. But who says there isn’t a market for a crispier version of the beloved original?

Also, at 140 calories per serving of four cookies, Oreo Thins are lower in calories in regular Oreos, which have 160 calories per serving of three.

These are not diet food, though, and they shouldn’t be eaten that way. They are cookies. And they are delicious.

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