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Chilly weather in China turns consumers off from frosty lagers

Beer Sales China
AP Photo / Color China Photo
For a swim, a nice cold one is alright.
By Matt Phillips
ChinaPublished Last updated This article is more than 2 years old.

China’s recent cold snap undermined beer sales in the People’s Republic, according to the most recent sales update from global brewing giant SABMiller out today:

Lager volumes in Asia Pacific declined by 1% on an organic basis (which excludes Australia volumes altogether), largely as a result of subdued volumes in China, which declined 3%, due mainly to an exceptionally cold and wet winter across the country.

Consumers were more in the mood for a cold one in Latin America, where in Colombia and Peru—two bright spots—volumes were up 7% and 6%, respectively.

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