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Facebook is about to pass 1 billion daily active users

CEO Mark Zuckerberg gives the keynote address during the Facebook F8 Developer Conference Wednesday, March 25, 2015, in San Francisco. Facebook is trying to mold its Messenger app into a more versatile communications channel as smartphones create new ways for people to connect with friends and businesses beyond the walls of the company's ubiquitous social network. (AP Photo/Eric Risberg)
AP Photo/Eric Risberg
King of the App Store.
By Dan Frommer
Published Last updated This article is more than 2 years old.

Facebook’s incredible user growth continues. Sometime this year—possibly this quarter—Facebook will pass 1 billion daily active users. And even sooner, it will pass 1.5 billion monthly active users—if it hasn’t already.

Those projections are based on the company’s second-quarter earnings report, released today.

Facebook said it had an average 968 million daily active users in June, up 17% year-over-year. Its monthly active users rose 13% to 1.49 billion.

Facebook added about 32 million daily users and 49 million monthly users during the quarter. (Rival Twitter, by comparison, added 2 million monthly active users during the quarter, excluding a class of SMS-only users; its shares declined 15% today.)

This puts Facebook on pace to reach or pass 1 billion daily users this quarter or next, and 1.5 billion monthly users even faster.

Meanwhile, Facebook continues to execute in its mobile advertising business. Mobile represented 76% of Facebook’s ad business last quarter, generating revenue of $2.9 billion, up 75% year-over-year.

Facebook also continues to get better at making money from its increasingly large, increasingly mobile user base. The company generated $3.45 in mobile ad revenue per average daily active user last quarter, up from $2.63 a year ago.

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