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The Weeknd performs at the Apple Worldwide Developers Conference in San Francisco, Monday, June 8, 2015. The maker of iPods and iPhones announced Apple Music, an app that combines a 24-hour, seven-day live radio station called "Beats 1" with an on-demand music streaming service.
AP/Jeff Chiu
The Weeknd, top artist on Beats 1, at Apple’s developer conference.

We analyzed a month of Beats 1 tracks to figure out Apple’s taste in music

Nikhil Sonnad
By Nikhil Sonnad

Reporter

When Apple debuted its streaming music service in June, it launched a live radio station to go with it: Beats 1 is billed as “the world’s local station,” with DJs in London, New York, and Los Angeles. Anyone can listen 24 hours a day using iTunes or the Apple Music app.

To get a sense of the station’s tastes and habits, we analyzed data on more than 12,000 songs played on Beats 1 from early July to early August. The song data was collected by Callum Jones, a programmer at Nitrous, who has open-sourced his tool over on GitHub. Jones also has a Twitter bot that automatically tweets whatever song is playing.

Here are the top tracks for the month we studied—the Apple top 20:

ArtistTrackPlays
The WeekndCan’t Feel My Face107
HalseyNew Americana77
Selena GomezGood For You (feat. A$AP Rocky)75
Julio BashmoreHolding On (feat. Sam Dew)68
BeckDreams65
The WeekndThe Hills65
Vince StaplesNorf Norf63
Calvin Harris & DisciplesHow Deep Is Your Love59
OmiCheerleader (Felix Jaehn Remix Radio Edit)58
Fetty Wap679 (feat. Remy Boyz)57
Kendrick LamarAlright56
SkeptaShutdown56
Rachel PlattenFight Song55
BoogieOh My54
Skrillex & DiploWhere Are Ü Now (with Justin Bieber)53
Vic MensaU Mad (feat. Kanye West)53
Majid JordanMy Love (feat. Drake)52
Taylor SwiftBad Blood (feat. Kendrick Lamar)51
FoalsWhat Went Down48
Fetty WapTrap Queen48

Beats 1 has something that is rare in the world of digital music: scarcity. Listeners can’t choose a song and play it over and over. (They can do that elsewhere on Apple Music.) But curation doesn’t mean songs aren’t repeated. We counted 12,445 tracks but only 3,371 unique songs, meaning each track was played an average of 3.7 times. Eighteen of the 20 songs in the table above were played over 50 times.

That’s a lot of repeats, and it’s something Beats 1 has been criticized for. An initial marketing push for Pharrell’s new single Freedom led to a Reddit thread called “Beats 1 Needs to Stop Playing Freedom.” Still, over a quarter of the songs in the dataset were played only once, so there is a reasonable amount of diversity.

Just edgy enough to not be called mainstream.

Then there is the issue of what these tracks say about Beats 1’s musical choices. It looks like the station is trying to occupy a space that is just edgy enough to not be called mainstream. Apple is like your friend who’s really into music but not the one who’s really crazy. The top tracks on Beats 1 tend to either pair relatively obscure artists with musical celebrity like Drake or Kanye West, or they are indie stars with increasing mainstream appeal, like The Weeknd or Jamie XX.

How varied is the group of artists? About 2,100 artists received airtime on Beats 1, or about six plays each, on average. Here are the artists that show up the most (not including cameos):

The number of songs played per day stays pretty consistent during the week but jumps over the weekends, probably because of high-track-turnover DJ mix shows that play during prime party hours.

Though Beats 1 is an eclectic mix of genres, some listeners have complained that it plays too much hip-hop. “Too much” is a matter of taste, of course, but looking at the breakdown, there is indeed more hip-hop than anything else in the repertoire. (These are the genres as iTunes defines them. Crucially, the dataset only includes genre for about half of the songs.)

Listeners have also complained about Beats 1 repeating 12-hour blocks of shows, even while billing it as a “24-hour radio station.” It is indeed on 24 hours a day, but much of that content, including DJ chatter, is not broadcast live.

Repetition goes beyond just a show being replayed after 12 hours, though. Some pairs of songs are played together several times, in the same order. These are the most frequent song pairs in the dataset.

TrackFollowed byTimes
Rachel Platten – Fight SongOmi – Cheerleader (Felix Jaehn Remix Radio Edit)21
Rachel Platten – Fight SongThe Weeknd – Can’t Feel My Face17
Silento – Watch Me (Whip / Nae Nae)Rachel Platten – Fight Song12
The Weeknd – The HillsRachel Platten – Fight Song8
The Weeknd – Can’t Feel My FaceOmi – Cheerleader (Felix Jaehn Remix Radio Edit)8
Silento – Watch Me (Whip / Nae Nae)Major Lazer – Lean On (feat. MØ & DJ Snake)6
Fifth Harmony – Worth It (f. Kid Ink)WALK THE MOON – Shut Up and Dance6
The Weeknd – The HillsMajor Lazer – Lean On (feat. MØ & DJ Snake)6
Beck – DreamsGallant – Weight In Gold6
Omi – Cheerleader (Felix Jaehn Remix Radio Edit)Drake – Back to Back6
WALK THE MOON – Shut Up and DanceThe Weeknd – The Hills6
Fetty Wap – Trap QueenSelena Gomez – Good For You (feat. A$AP Rocky)6
WALK THE MOON – Shut Up and DanceRachel Platten – Fight Song6
Skrillex & Diplo – Where Are Ü Now (f. Justin Bieber)Selena Gomez – Good For You (feat. A$AP Rocky)5
Miguel – face the sun (f. Lenny Kravitz)Halsey – New Americana5
Selena Gomez – Good For You (f. A$AP Rocky)Major Lazer – Lean On (feat. MØ & DJ Snake)4
Wiz Khalifa – See You Again (f. Charlie Puth)Fetty Wap – 679 (feat. Remy Boyz)4
Ed Sheeran – PhotographFetty Wap – Trap Queen4
Vic Mensa & Skrillex – No ChillRobyn & La Bagatelle Magique – Set Me Free4
Selena Gomez – Good For You (f. A$AP Rocky)The Weeknd – The Hills4

The song data also challenge Apple’s insistence that Beats 1 is “a truly global listening experience.” Nearly every song is in English and produced by artists from the US, UK, or Canada. Apple’s one and only radio station has proven to be popular so far, but imagine how many more listeners it might get by capitalizing on Asia’s K-Pop explosion.

For your listening enjoyment, we’ve made an Apple Music playlist of the top 20 Beats 1 tracks so far. There’s also a Spotify playlist, though it is conspicuously missing Taylor Swift’s Bad Blood.

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