MAKE TV VERTICAL MAYBE?

In a generational about-face, teens don’t care about television anymore

Obsession
Glass
Obsession
Glass

Televisions seem to get cheaper, bigger, and flatter every day. But according to a new report by the mobile firm Ericsson, Generation Z is not watching them.

Ericsson’s September report, with data sourced by Neilsen and ComScore, found that the vast majority of 16 to 19-year-olds’ screen time is on smartphones, laptops and tablets. Worldwide, teens spend less than 25% of their screen time watching actual televisions, eschewing HD TVs for screens that are portable.

ericsson data
(Ericsson)

While teens and younger millennials (whatever those are) are watching the majority of their content on mobile devices, we all seem to be watching more content overall.

According to Ericsson, viewing time on phones, tablets and desktops has increased on average of three hours a week, across all age groups, since 2012. The same survey found that equal numbers of people cut their cable subscriptions in 2015 as in 2014, and that half of all TV watchers still say they can’t find anything on TV watch.

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