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Baidu’s quarterly profit rises 36%, but Chinese search giant is still struggling to make money from mobile

Published Last updated This article is more than 2 years old.

A link from Wall Street Journal

Baidu, China’s largest search engine operator, reported a 36% surge in fourth quarter profit on the back of rising sales. But the company, which makes almost all of its revenues from advertising sales, said it may need two years to make significant money from mobile search services. The rise of smartphones has been a huge challenge for search engine businesses globally. Mobile screens, being smaller than PC screens, offer advertisers less real estate.

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